Thursday, February 14, 2008

Kit Kat in Japan キットカツ

Useless fact of the day

I finally discovered why KitKat is so big in Japan. This has been a mystery for a long time. I have often wondered why there are dozens of flavours here which are never seen in the UK, or indeed in other countries I have been to. I have tried everything from melon, apple, banana, green tea, salt (yes SALT!), cookies and cream, white chocolate, papaya, pumpkin, strawberry, dark chocolate, mint, mango, sakura (Japanese cherry blossom), some kind of new snow flower flavour?!, orange, caramel.... I'm sure there are more that I have forgotten. It is often the source of debate among my friends who regularly ask "Have you seen/tried the new Kit Kat flavour?" Usually their supermarket stocks it and mine doesn't! I recently learnt that they even have regional varitions of Kit Kat flavours in Japan.

Apparently the reason Kit Kat is such a commercial success here is because kitto (キット) means surely and katsu (カツ) means win. Therefore students buy many Kit Kats before exams - as it is lucky chocolate!!

1 comment:

Anonymous said...

Hey, am I glad you explained that! We even discussed it when you was home so it must have been on your mind big time!! And for your next bit of research? Keep this up and you will be able to claim a bolt-on to your degree!

Lotsa luv xx

Keep on eating the Kit-Kats. You never know what it will do for you!